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Susanne Virtanen

Director & Business Development Consultant at DiscoverChange

​Susanne is the founder of DiscoverChange. She is a catalyst for change, facilitating innovative programs and projects that are highly rated by her clients and partners. Susanne specialises in change management and transformational coaching, and she has an international employment and academic background in hospitality management, business and management training, teacher training and lecturing.

helping others to be at their best

DiscoverChange provides transformational business development solutions and training through providing workshops, masterminds, corporate training, done-for-you business packages, 121 consulting and bespoke business change projects.

Susanne Virtanen


Susanne Virtanen is the director and founder of DiscoverChange and along with her team she supports businesses to develop, streamline and digitalise their customer acquisition and fulfilment. Susanne is passionate about helping people leverage their true talent, and her vision is to enable as many leaders as possible to make a positive impact in the world.

Susanne uses a combination of innovative development tools to enable immediate business growth. This is provided through consulting, personal and team development workshops, e-learning, done-for-you digital processes, and bespoke business innovation projects. Alongside, Susanne volunteers for a charity delivering motivational talks and workshops to support young adults to pursue and gain their desired employment opportunities.

Susanne’s employment background is in hospitality management and teaching, and she has a management degree studied in three countries. With qualifications in teaching, training and change management, she has worked and contracted in various training organisations also providing teacher training and strategic support in developing a range of programs and courses.  

Susanne’s innovative and thought-provoking facilitation approach provides an abundance of immediately implementable methods for creating positive change and transformation in business. DiscoverChange clients continue to provide excellent feedback which can be found at:

More of Susanne’s courses and videos can be found at:

examples of susanne's recent training:

  • Team and personal development workshops for Royal College of General Practitioners

  • Innovation and organisational change workshops for Arena Racing Company

  • Quality assurance and tutor training for Riverside Education

  • Career and leader development workshops for students and graduates of Wolverhampton University and Manchester Metropolitan

  • Motivational career development workshops for young students of EmployabilityUK


professional interests

  • Optimising Personal Performance & Ability

  • Business Development & Transformation

  • Organisational Psychology & Behaviour

  • Transformational Leadership & Coaching

  • Transforming Organisational Culture & Collaboration


"Our company, Riverside Education, benefited from Susanne's expertise during its inception. Susanne helped us put all systems in place on how to process exams and utilise time effectively. Susanne has helped us to realise our potential through group and individual coaching. Through Susanne's vision, our students are now experiencing a broader curriculum and are happier in school, and as a result of Susanne's support, we have doubled the size of our company. Our staff are more confident and feel secure in their jobs. Susanne has made us realise how much we stretch and push ourselves with amazing results. We are no longer afraid to change."

— Abide Zenenga, Founder of Riverside Education

keynotes by susanne

Susanne has delivered many keynotes and public workshops in a range of events, conferences and organisations.

Topics include:

  • Branding, Marketing & Sales

  • Transformational Leadership

  • Organisational Change & Development

  • Inspirational Teaching & Training

  • Business Strategy & Service Digitalisation

  • And more!