Susanne Virtanen

Director & Business Development Consultant at DiscoverChange

​Susanne is a catalyst for change, facilitating innovative programs and projects that are highly rated by her clients and partners. Susanne specialises in change management and transformational coaching, and she has an international employment and academic background in hospitality management, management training, teacher training and lecturing.

our mission

Our mission is to support businesses to accelerate change and innovation so they can realise their mission and vision with efficiency and enjoyment.

DiscoverChange provides transformational business development solutions and training through providing workshops, masterminds, corporate training, done-for-you business packages, 121 consulting and bespoke business change projects.

Susanne Virtanen


Susanne Virtanen, the founder of DiscoverChange, is the Business Development Consultant providing consulting and training for leaders and teams. Susanne is passionate and driven to help people to transform their performance and achieve their full potential in business.

Susanne’s employment background is versatile, including hospitality management and training and teaching over 20 subjects in Further Education, teaching within special education needs and prisons, and business and leadership training. She is qualified in teaching, training, and change management, and holds a First Class Hospitality Management Degree studied across four countries.

Susanne specialises in accelerating personal and business change through highly strategic and motivational development activities, from strategic planning and personal development to bespoke business development and digitalisation projects and change management consulting. Susanne has provided training in the UK and internationally to micro and medium sized businesses as well as larger organisations, including pubic and charitable institutions. She is regularly invited to deliver keynote speeches in events, corporations and schools.

Susanne’s innovative and thought-provoking facilitation approach provides an abundance of immediately implementable methods for creating positive change and transformation in business. DiscoverChange clients continue to provide excellent feedback which can be found at:

examples of susanne's recent training:

  • Team and personal development workshops for Royal College of General Practitioners

  • Innovation and organisational change workshops for Arena Racing Company

  • Quality assurance and tutor training for Riverside Education

  • Career and leader development workshops for students and graduates of Wolverhampton University and Manchester Metropolitan

  • Motivational career development workshops for young students of EmployabilityUK


professional interests

  • Optimising Personal Performance & Ability

  • Business Development & Transformation

  • Organisational Psychology & Behaviour

  • Transformational Leadership & Coaching

  • Transforming Organisational Culture & Collaboration


"Our company, Riverside Education, benefited from Susanne's expertise during its inception. Susanne helped us put all systems in place on how to process exams and utilise time effectively. Susanne has helped us to realise our potential through group and individual coaching. Through Susanne's vision, our students are now experiencing a broader curriculum and are happier in school, and as a result of Susanne's support, we have doubled the size of our company. Our staff are more confident and feel secure in their jobs. Susanne has made us realise how much we stretch and push ourselves with amazing results. We are no longer afraid to change."

— Abide Zenenga, Founder of Riverside Education

keynotes by susanne

Susanne has delivered many keynotes and public workshops in a range of events, conferences and organisations.

Topics include:

  • Branding, Marketing & Sales

  • Transformational Leadership

  • Organisational Change & Development

  • Inspirational Teaching & Training

  • Business Strategy & Service Digitalisation

  • And more!

Connect With Us

Contact Us




Old Market Place, Market Street, Oldbury, West Midlands, B69 4DH

Company Registration Number: 10307172