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  • Writer's pictureSusanne Virtanen

How to set good business goals and actually achieve them?

Updated: Apr 1, 2020

There’s always a lot of discussion about setting goals and “going after your dreams”, and with the right approach, mindset and strategy, it's possible to achieve your ambitions with ultimate efficiency and enjoyment! But let’s face it, most people never achieve their goals and dreams. Sad, but true.

You must NOT accept this in your situation, but rather do whatever it takes to achieve and live your dream lifestyle – that should be the philosophy behind EVERY GOAL you set. Of course you should not feel guilty if you haven’t yet achieved your goals – rather just learn from them quickly so that NOW we can implement the necessary actions to get there quickly.

But before setting any goals and creating massive stressful to-do-lists, it’s important to actually discuss HOW TO SET GOALS and WHY.

Through life now, you have done a lot of things. And through doing things, you have discovered what you do NOT want – because frankly it just pisses you off. This is great, because it helps you to now identify what you DO want and what actually makes you happy.

Because what’s the point in doing anything, if you’re not going to feel good about achieving and having it…?

So many times I’ve persisted on achieving something, and then achieved it, just to end up realising I didn’t actually want it, or especially didn’t enjoy doing/having it. But the learning happened and I matured, just to realise that I should follow my gut instinct.

Classic example in business is: people want to achieve great success and wealth but actually have strong dislike towards paperwork, managing people, talking to clients, doing presentations, etc.

Note that if you have ANY resistance about your goal or come up with reasons why achieving your goal is going to cause you stress or pressure, YOU WILL NOT ACHIEVE YOUR GOAL.

So, let’s set some business goals that MEAN something and create enthusiasm in you RIGHT NOW.

The following steps show how to approach goal setting, and once you’ve written your answers, you will have immediate meaningful priorities that are much easier to achieve than a never-ending to-do-list!

Step 1

Write in great detail what your perfect day is like. On a blank piece of paper, titled ‘My Perfect Day’, write in 30-minute slots what you are doing from the moment you wake up to the moment you go to bed. Who are you with and why? What do you see and smell around you? What are you doing throughout the day and how does it feel? DARE TO DREAM and don’t think that something is ‘impossible’, just let your imagination flow.

Step 2

What is your business vision and why? How much do you want to earn per year? What could you talk about all day every day? What do you want to help other people achieve? Why is this even important to you?

After answering the above, consider and write down: What types of solutions best serve the people you want to help? What is currently missing from their lives or businesses? Why are you the person/business to make the difference?

Step 3

Now, you can start to look at your previous answers and outline answers to the following:

  • What method or platform is the best to use to reach your desired clients?

  • What ONE sentence would immediately grasp the attention of your desired client? Be thought-provoking and straight to the point.

  • What 2 services or solutions can you offer to your clients to resolve an immediate problem?

  • What would 1 of these services cost?

  • Based on your previous answer and your desired income, how many of these services do you need to sell on a monthly basis?

  • If you were to write a book about your expertise (or business specialism), what would it be called?

Why are many of these points about other people and their needs, rather than just what you want to do and have? Well, you can’t achieve great success in business if you don’t involve others and give them great value. The people who are in business “for themselves” often have short-lived successes (if any), or at least hard time getting customers. Worse yet: they just complain how hard things are.

An important life lesson from so many of my mentors:

When you give other people what they want, you get what you want.

It’s through the service of others that you get true fulfilment, and the desired rewards will follow. It’s your turn to DOMINATE your market and give them what they need NOW! So no more doubting and unnecessary tasks that never lead to anything – just focus on solving problems and make sure you show the world what you’re all about.

The most important thing is to publicly show how much you care for your customers and how you are going to help them fast-track their journey to achieve their goals. No matter what you do, your purpose in business is to be known for providing great value for your customers. And one of the best ways to do that in a highly strategic and scalable way is creating digital information products and automated marketing systems. In short, create an e-book or webinar about your area of expertise and set up a digital process to give this valuable information to your target market - building trust and enticing them to buy from you NOW!

Put it All in Place Now

Developing a powerful plan and implementing it with ultimate productivity can be quick and enjoyable – exactly what our mission is to provide for ambitious and driven leaders. DiscoverChange online resources and workshops have helped many business leaders accelerate their progress and growth – especially in setting up the right processes to reach their ideal clients with confidence, clarity and focus. Discover how you can get this done efficiently and without the guesswork in one of our Business Masterclasses:

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