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  • Susanne Virtanen

Why is Having a Business Strategy So Important?


Being an entrepreneur is very exciting and fulfilling, and it is the one of best ways to make a positive difference in the world. So carry on building – good leaders are in great demand!

Although full of independence and freedom, managing and growing your business can become stressful and overwhelming. Especially with the constantly evolving technology and online demands.

To resolve this and to take the next level, it’s important to have absolute clarity and focus on your vision and the steps to achieve this. The opposite is an uncomfortable cycle of procrastination and regret.


It’s a great relief to know HOW to move forward, which is why a meaningful growth plan is essential. There are great benefits to planning, refining and scaling your business. Here are some reasons why:

Your revenue is directly dependent on how many people you help. By setting up the right strategy and leveraging the most meaningful marketing methods, the rewards are ready for you to reap.



When you notice you’ve had great ideas for months or years (or even decades), but hardly anything in your life has changed because of procrastinating, doubting or underestimating yourself.

In contrast, you may be working incredibly hard and doing everything and anything, with no or little actual rewards to show for it – ending up feeling overworked and frustrated.

Your business idea could be THE ONE that makes all the difference, but many business leaders are not clear about how to refine and showcase their services with confidence and clarity.

Despite their best efforts, many business owners struggle to grow their business because of not having the right processes, team or advertising strategy in place. So even when the product is excellent, growth can be very challenging or slow.

Many people invest unnecessary amounts of money on business processes and marketing that NEVER bring any customers or return on investment. Only meaningful processes should be planned for.

Despite offering great services and value, many entrepreneurs are not confident or have too much self-doubt, resulting in confusion about how to promote and sell to the right target market.

To fast-track the development and implementation of your strategy, DiscoverChange online workshops provide quick solutions to streamline your business Now. Importantly, it’s about making selling your services easy and straightforward for both you and your customer.

Discover more about this Business Strategy Workshop:

https://www.idiscoverchange.com/courses/business-strategy-session

With this couple of hours of focused planning to refine and supercharge your business, you can achieve your goals and vision much quicker. Let’s work smarter, not harder, and most importantly – enjoy the journey!

Whatever you do from today onwards, never lose sight of the fact that you as the leader can have such a great positive impact in the world and how things evolve. Your business services and products could be the solution someone (and most likely MANY) have been waiting for a long time. So, no more being the best kept secret – time to think BIG about you and your future!



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