Email marketing is one of the best ways to keep your audience engaged and interested in your business but it is often overlooked or underutilized for a range of reasons. Some of the reasons it’s ignored come down to things such as the price or having the knowledge to implement the system. So why not choose a system that is both affordable and easy to implement into your business? That’s where ConvertKit comes in.
One of the great features of ConvertKit is the large variety of ready to use landing pages to capture your leads. Graphic design is such an expansive topic and knowing what works and what looks good can be difficult to understand and best left to the professionals. All of the landing page templates available in ConvertKit have been created and tested by industry experts to help you achieve the best results possible. When using the templates all you have to do is add in your call to action and your brand's personality and it’s ready to go. There will already be on the template a form to collect the data of the lead which will then be used to send them the targeted and relevant content.
Once you have your landing page the follow up for those leads needs to be engaging, but maybe more importantly automated. Automating your email marketing will massively reduce the amount of time you need to commit to manual follow-up, which frees you to deal with other important things. When setting up your automation, there is a whole range of triggers that you can use as the starting point for it, including when someone completes the form on your landing page (for example signing up for your newsletter). Once the starting step has been completed, then the leads will be able to receive the personalised content automatically and you can gain new leads 24/7 from all over the world.
Like with all online systems these days there are costs to using ConvertKit and having access to all its features. However, the value of a great follow-up sequence would be far greater than the cost of operating the systems. When you’re getting started with ConvertKit, there is a free plan which can be used while you get yourself set up and ready to launch your marketing campaigns. Even once you outgrow the free plan and need to upgrade, you can do so at any time with prices starting at less than £20 per month.
Get Started for FREE Here: www.convertkit.com
When you get started for FREE you will be able to:
Manage up to 1,000 subscribers
Create and Use Unlimited landing pages & forms
Send email broadcasts
Sell digital products & subscriptions